Key Beneficiaries
- Automobile
- Real Estate
- Travel
- Lifestyle
Flipick is a modern, innovative and brand-aware marketing tool that brings the tactile experience of flipping thorough a magazine, to the web. It allows brands to generate rich and interactive catalogues and emails by using product information from their existing content management systems.
With this seamless integration, Flipick reduces the time taken to create content to less than a fraction of what it would take otherwise. So, what could take months or weeks, can now be completed in a matter of days.
Interactive Catalogues Features
First, custom branded themes are created by the creative agency or brand by using existing tools like Adobe InDesign or Illustrator. Flipick then picks up the relevant product information like features, media, or reviews by syncing with the brand's content management systems. This information is then integrated with the theme of your choice.
Flipick can also incorporate other relevant data like dealer information, maps, tweets etc. that will further enhance the customer's interaction with the product.
Furthermore, Flipick has been designed to work in tandem with the rules defined by the agency or brand. For instance, it will automatically adapt to set specifications like the style, the manner in which the data flows into the catalogue and the order in which it flows.
All in all, Flipick swiftly automates the process of using the branded theme, collecting information, applying rules and creating the catalogue. As a result, an otherwise long-winding manual process is completed in a jiffy.
Email Newsletter and Promotions
Email marketing has tremendous scope and is a great way to reach customers at their desktop, where you have their undivided attention. This is where customized email promotions come in. This lets you send customized email promotions to every customer that you have. You can customize these email promotions according to each customer's buying preferences, product requirements and even incorporate personal details like name or birthday into it.
How it works:
Custom HTML themes are created by the creative agency or brand by using existing tools like Photoshop, Illustrator and Dreamweaver. Flipick can then pick up information from the brand's content management systems and flow this data into the HTML email. In the next step, Flipick will dip into either its own resources or the brand's Customer Resource Management (CRM) to pull out the required contacts. By doing so, it can deliver thousands of emails within minutes to customers. Brands can also track the email promotions that they have sent out and ascertain how many of them have been read. Also, Flipick has partnered with hosting companies who are members of Messaging Anti Abuse Working Groups. This ensures that the email promotions that are sent out are delivered safely into people's inboxes and not spam folders.
