Mediawide and Atex Announce OEM agreement
Atex extend OneView-based advertising system with Mediawide Publishnow self-service online display ad production
IFRA 2010 Stand 1.522, Hamburg, Germany - October 5th, 2010 - Mediawide, a leading developer of self-service ad building solutions, today announced a new partnership with Atex Group. Under the terms of a recently signed agreement, Atex will resell the Mediawide Publishnow product as a white-labeled Atex offering to the global publishing and media industry.
Publishnow rounds out the Atex advertising portfolio by providing the ability to offer a self-service display ad tool for print, online, and Flash banner ads. Publishnow is fully integrated within the Atex OneView browser-based user environment and with the AdBase advertising system.
"Mediawide's ad building solution is an important component of our self-service advertising portfolio and is 100% integrated with our current advertising systems," commented Lars Jiborn, Atex Advertising Global Product Manager. "We can now offer our customers a compelling self-service ad building tool that lets their sales reps and customers quickly create professional spec ads for print, online ads and Flash banners".
About Publishnow
Publishnow is a self-service web-to-print ad building and ad management tool that empowers newspaper sales teams and trade and transient advertisers to create, manage and book display and classified ads. The entire life cycle of a newspaper ad can be controlled by the advertiser - scheduling, adding and editing content, resizing, order placement, approvals and payment. This process lowers the cost of acquiring and retaining advertisers and of ad production, at the same time as delivering savings in marketing, sales, agency commissions and payment collections.
About Mediawide
Formerly Sansui Software, Mediawide is a leading developer of innovative web-to-print publishing solutions that simplify customization, localization and adaptation of printed promotional materials including newspaper and magazine ads, large format signage, catalogs, POS signage and FSIs (free standing inserts).to make origination of print and new media content more accessible and more efficient.
The company's solutions are founded on a modular, Service-Oriented Architecture that provides the basis for self-service and distributed publishing solutions in many sectors including newspaper publishing, commercial printing, retail marketing, direct mail and corporate in-house marketing services. With Mediawide's solutions, companies can improve services to customers, advertisers and in-house marketers by giving 24/7 control over content and at the same time reduce production costs and manage consistency of branding._Mediawide is a privately held company with over 100 employees world-wide. International business is handled through Mediawide subsidiary companies in Gloucester, UK for EMEA and Piscataway, NJ for North America.
