Mediawide and Publishnow at IFRA 2010
October 5th, Hamburg, Germany - Mediawide, a leading developer of self-service ad building solutions, is exhibiting at IFRA 2010 on Stand 1.522 where the company is showcasing Publishnow, its self-service web-to-print ad building and ad management tool that empowers newspaper sales teams and trade and transient advertisers to create, manage and book display and classified ads.
Today Mediawide and Atex have announced an OEM agreement under the terms of which Atex will resell Publishnow integrated with the Atex OneView platform.
With Publishnow the entire life cycle of a newspaper ad can be controlled by the advertiser - scheduling, adding and editing content, resizing, order placement, approvals and payment. This process lowers the cost of acquiring and retaining advertisers and of ad production, at the same time as delivering savings in marketing, sales, agency commissions and payment collections.
A key element of Publishnow is Ad Builder which deploys Adobe InDesign Server, PDF forms and Flash 10 to provide browser-based toolsets that let transient and trade advertisers as well as design professionals create ROP and display adverts quickly and easily from any browser.
At the show Mediawide are introducing support for QR codes so that users of Publishnow can quickly produce new codes from within the application to insert in an advertisement. Mediawide are alo unveiling a Publishnow module designed for for classified advertising applications.
About Mediawide
Formerly Sansui Software, Mediawide is a leading developer of innovative web-to-print publishing solutions that simplify customization, localization and adaptation of printed promotional materials including newspaper and magazine ads, large format signage, catalogs, POS signage and FSIs (free standing inserts).to make origination of print and new media content more accessible and more efficient.
The company's solutions are founded on a modular, Service-Oriented Architecture that provides the basis for self-service and distributed publishing solutions in many sectors including newspaper publishing, commercial printing, retail marketing, direct mail and corporate in-house marketing services. With Mediawide's solutions, companies can improve services to customers, advertisers and in-house marketers by giving 24/7 control over content and at the same time reduce production costs and manage consistency of branding. Mediawide is a privately held company with over 100 employees world-wide. International business is handled through Mediawide subsidiary companies in Gloucester, UK for EMEA and Piscataway, NJ for North America.
