Mediawide partners with HP with a unique web-to-print solution
Today’s businesses need comprehensive solutions for creating print collateral and require an integrated and efficient approach. This provides an opportunity to Print Service Providers as they look to move into the space of a Marketing Service Provider and offer more than just print solutions.
Taking print technology a step further, Mediawide and HP, now gold partners; enable HP clients the ability to offer more than just print services.
HP is a technology company that operates in more than 170 countries around the world. It believes in exploring technology and services that can help people and companies address their problems and challenges, and realize their possibilities and aspirations. HP applies new thinking and ideas to create more simple, valuable and trusted experiences with technology, continuously improving the way their clients work.
No other company offers as complete a technology product portfolio as HP. They provide infrastructure and business offerings that span from handheld devices to home printing. This comprehensive portfolio helps HP match the right products, services and solutions to their clients’ specific needs.
Mediawide, in collaboration with HP; now offer the Brandmark HP Edition - a unique web-to-print solution; to all HP Scitex clients as a means for them to grow their business by increasing their service offering.
Brandmark HP Edition:
Brandmark HP Edition is a web-based collaborative workflow tool that automates the process of customizing marketing collaterals according to a client’s brand identity. The system allows users to localize brand content and adapt it to different collateral types, sizes and languages. Brandmark HP Edition’s comprehensive campaign scheduling and process management workflows make approvals, ordering and delivery easy and seamless, enabling quicker time to market.
As a tool for Print Service Providers (PSP), Brandmark HP Edition helps increase efficiencies within the production process and provides an added value service to clients. PSPs now have the means to become Marketing Service Providers as they empower their clients with the ability to handle their own print production and distribution online.
Brandmark HP Edition handles content creation and adaptation via a web browser using Adobe InDesign templates. It gives PSPs and their clients the ability to resize signage and other collateral into multiple sizes without re-creating each artwork manually or going back to a design studio in order to incorporate size, layout and content changes. The solution comprises:
• Ad building technology
• Digital asset management system
• Content management integration
• Approval, order and delivery management
Gains to PSPs and their clients with Brandmark HP Edition:
• Providing clients value added marketing services
Printers can add value to their services by offering Brandmark HP Edition as a virtual design house
• Brand consistency
System templates have integrated business rules that adhere strictly to brand guidelines
• Quicker time to market
Automation and centralization of artwork creation, amends, approvals and delivery managed through one system, resulting in time and resource saving
• Customization and localization
Clients can adapt templates to their local needs in the language of their choice, while still remaining within brand guidelines
• Manage marketing operations
Enabling cross-function co-ordination across businesses and operations
• Administration and user management
Easy setup of individually branded Client portals with associated templates and imagery
Brandmark value added benefits:
• Integrated asset management system
One-stop repository for brand assets and communication material
• Retail outlet print collateral management
Management of retail outlet profiles, sizes, media, expiration dates and current campaigns
• Easy access to work-in-progress collaterals
• Scalability
Ability to integrate with external content management systems
• Inventory management
Powerful search interface to track inventory collaterals across outlets
• Order management
Ability to order both – inventory and non-inventory jobs
• Production tracking of orders
• Media waste management
Mediums covered under Brandmark HP Edition:
Brandmark HP Edition can be best utilized for the following mediums:
• Indoor and outdoor signage
• Print promotional collateral
• Banners
• Posters
• Billboards
• POP/POS displays
• In-store promotions
• Packaging
• Vehicle graphics
• Street furniture
• Building wraps
Brandmark HP Edition is available with the following HP products worldwide:
• HP SCITEX L65500
• HP SCITEX LX600
• HP SCITEX LX800
• HP SCITEX TJ8350
• HP SCITEX TJ8500
• HP SCITEX TJ8550
• HP SCITEX TJ8600
• HP SCITEX XP2300
• HP SCITEX XP2700
• HP SCITEX XP5100
• HP SCITEX XP5300
• HP SCITEX FB500
• HP SCITEX FB700
• HP SCITEX FB950
• HP SCITEX FB6100
• HP SCITEX FB6700
• HP SCITEX FB7500
For more information about Brandmark HP Edition, download details as a PDF Brochure.
To experience an example workflow of Brandmark HP Edition, download a demonstration video here.
