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Sansui Software Changes Company Name to Mediawide at IFRA 2009

New name reflects company’s leadership in delivering web-based publishing solutions for print and new media

IFRA 2009 – Vienna, Austria, UK, 12th October 2009 – Sansui Software, a leading developer of web-to print publishing solutions, today announced its new company name, Mediawide. The company is exhibiting at IFRA 2009 (booth #A315), the first time that the new company name and identity have been presented to the European publishing industry. The new company name reflects the company’s ever-greater focus on adopting new media technologies as the foundation of a product range that has the scalability and flexibility to handle publisher’s needs for both print and new media.

“When we set up Sansui Software over twelve years ago the internet was in its infancy and our products were very much directed towards serving the needs of publishers who wanted more accessible and distributed ways of creating pages for print”, explained Ravi Dugal, President of Mediawide, Inc. “Over the last ten years the newspaper industry has seen dramatic changes. We have responded by continuously adopting the best of new media technologies to the point where Mediawide’s solutions are founded on a Service Oriented Architecture with a comprehensive Web Services SDK and we now develop rich media applications for Animated Web Banners and Automated e-Catalog Creation“.

At IFRA 2009 Mediawide will showcase their complete suite of modules for display advertising and publishing applications. In addition to its self-service ad-creation capabilities, Mediawide’s solutions offer a comprehensive range of modules for handling all aspects of the newspaper advertising workflow. These include:

Through its Web Services SDK, Mediawide’s solutions can be integrated with existing self-service ad portals, third party ad booking systems and back office systems. Mediawide now provides their customers and technology partners with the tools and support to develop custom interfaces, add-on functionality and integration with complementary systems.

About Mediawide:

Mediawide is a leading developer of innovative web-to-print publishing solutions to make origination of print and new media content more accessible and more efficient. Mediawide’s solutions are founded on a modular, Service-Oriented Architecture that provides the basis for self-service and distributed publishing solutions in many sectors including newspaper publishing, commercial printing, retail marketing, direct mail, corporate print, and now – web and mobile publishing. With Mediawide’s solutions, companies can improve services to customers, advertisers and in-house marketers by giving 24/7 control over content and at the same time reduce production costs and manage branding.

Mediawide is a privately held company with headquarters in Pune, India and over 100 employees world-wide. International business is handled through Mediawide subsidiary companies in Gloucester, UK for EMEA and Piscataway, NJ for North America.