Key Beneficiaries
- Newspapers
- Trade Advertisers
- Transient Advertisers
The traditional approach to advertising has been adapting to the world of the Internet for several years. One important advance, to which Mediawide has made a major contribution, has been the provision of self-service ad creation for transient and trade advertisers.
With Publishnow, the entire life cycle of the ad is controlled by the advertiser – scheduling, adding content to templates, order placement, approvals and payment – lowering the cost of customer acquisition, customer retention, ad production as well as delivering savings in marketing, sales, agency commissions and payment collections.