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Brandmark eSeries No. 4 – Localization and Customization of Marketing Assets


In this fourth installment of the Brandmark eSeries, Mediawide will be showing how customization and…

Brandmark eSeries No. 3 – Artwork Delivery


In this third installment of the Brandmark eSeries, Mediawide will be describing the delivery workflows…

Brandmark eSeries No. 2 – Approvals


In this second installment of the new eSeries, Mediawide will be showcasing the approval workflows…

Brandmark eSeries No. 1 – Integrated DAM


In this new eSeries, Mediawide will be showcasing features of the Brandmark Solution that separate…

Mediagistic connects with Mediawide


Mediagistic, a full service advertising agency, has implemented the Brandmark Web to Print Solution to…

Brandmark Retail Microsite Launches


Mediawide is proud to launch a new microsite specifically tailored to retail clients. http://brandmark.mediawide.com is…

From The Blog

Brandmark eSeries No. 4 – Localization and Customization of Marketing Assets

17 Sep 2014

Brandmark eSeries No. 4 – Localization and Customization of Marketing Assets

In this fourth installment of the Brandmark eSeries, Mediawide will be showing how customization and localization of marketing assets can be accomplished using the Brandmark Solution, and how this can help your marketing efforts.

Customization and Localization is helpful to marketeers however big or small your marketing department is. Supplying relevant content to your clients, customers, dealers or partners is the number one priority. Without relevant content, your campaign will simply end up in the trash.

Customizing a postcard with local content, and relevant information helps catch the viewers attention, and making these changes in Brandmark is very simple by using the StepBuilder module.

The easiest method for end users to customize and localize content, is by using pre-approved content which the user can simply choose from a predefined list. When the user chooses an item from the list, all information including text and images are imported and displayed to the user in the correct location and format. This pre-approved content is simply stored in a local Brandmark database, or in a third party database easily managed and ready for use.

These databases can also be used as a product or dealer database, allowing users to add product information or dealer contact details directly into marketing assets. Again this is a simple task for the end user, either by automatically injecting information into the asset based on their account details, or manually choosing it from a list.

Most Brandmark customers use this method of placing content onto assets, however, if you need the users to have more control, there are options to manually change elements within these marketing assets. An example is to make a tag or field editable, therefore the original content is available to view, but it can also be edited for localization or customization purposes.

This method is useful for certain fields such as pricing, or percentage discounts, which a dealer may want to set manually. Of course, limits can also be defined if the head office wants a maximum discount, or minimum price.

By utilizing the Brandmark StepBuilder, self contained databases, and connected databases for product information or dealer network information can be used for customization and localization. With custom fields or tags, specific customization and localization can also be performed. Of course, all of these changes can be checked as part of the approval workflows, and enabled or disabled through user or account permissions.

Marketing asset localization and customization is yet another way Brandmark can help streamline your marketing operations, and get better return on marketing investment (ROMI).

To learn more about how Mediawide and Brandmark can help your marketing department reduce costs and streamline marketing process, visit the Mediawide website at http://www.mediawide.com

In this fourth installment of the Brandmark eSeries, Mediawide will be showing how customization and localization of marketing…

Brandmark eSeries No. 3 – Artwork Delivery

3 Sep 2014

Brandmark eSeries No. 3 – Artwork Delivery

In this third installment of the Brandmark eSeries, Mediawide will be describing the delivery workflows of the Brandmark Solution, and how this can help Marketing departments.

Creation of artwork and approval are two steps in the process of generating artwork for marketing purposes. One of the most important next steps is to effectively and efficiently deliver the created artwork to the intended recipient, be it a Print Service Provider, Newspaper, Digital Ad Service or other on-line service

Brandmark from Mediawide can help deliver the created content to the intended recipient with its Delivery Module.

The delivery module is activated once the created artwork has been generated and approved. The delivery type is defined within the template configuration, however there are certain variables which can be changed, for example, if the template has been defined as ‘Print on Demand’, the user can select a print location, and print device where they want the artwork to be printed.

When the high resolution file is created for print, due to the user selecting the print device, a specific PDF Job Option and ICC Profile is used to create the high resolution PDF, therefore the PDF sent to the Print Service Provider will be of the correct quality and compatibility for that device.

Additional information can also be collected, such as the quantity, paper stock, or ink type. This collected information can then be used to send the artwork to the printer along with a file which contains the order information; this is the Job Definition File (JDF). Print Service Providers can then receive the PDF along with the JDF, and input the job directly into their own workflows knowing that the content and order are correct.

The Brandmark Print on Demand device setup screen, showing the allocation of PDF Job Options and ICC Color Profile to Print Devices

If the Newspaper Delivery method is selected, then the user has the ability to select the newspaper where the advert is being advertised. Again a PDF Job Option and ICC Profile can be linked to the newspaper, so the high resolution print job created, is of the correct specification for that specific newspaper.

Physical delivery of the files to the recipient can be transported a number of ways, including email and FTP. An email can also be sent to confirm delivery to the sender.

Digital assets are also available for delivery, Brandmark can for example deliver Web Banner ads to Banner Ad Service companies with the correct file size and click tag data.

With the Brandmark Delivery Module, you can always be assured that the created artwork is sent to the correct recipient, in the correct format, making the last segment of marketing creation easy and efficient.

To learn more about how Mediawide and Brandmark can help your marketing department reduce costs and streamline marketing process, visit the Mediawide website at http://www.mediawide.com

In this third installment of the Brandmark eSeries, Mediawide will be describing the delivery workflows of the Brandmark…

Brandmark eSeries No. 2 – Approvals

27 Aug 2014

Brandmark eSeries No. 2 – Approvals

In this second installment of the new eSeries, Mediawide will be showcasing the approval workflows of the Brandmark Solution.

Approval of documents created within a Web-to-Print solution are critical to brand management and ongoing engagement with your customers. As with any corporate marketing department, you do not want unapproved content hitting the streets and causing disruption.

Mediawide Brandmark can help with this situation in a number of ways. The first is by using the Brand Management element, this allows your studios to generate templates with pre-approved content and branding, only allowing your users to change certain content, such as product names and prices. However since these can also be database driven and pre-approved, you have affectively approved the content and template before the users even see it! Therefore the approval process may not actually be required on certain artwork.

Through discussions with current users of the Brandmark system, Mediawide found that 90% of the changes that approvers are requesting, are content based, therefore if the content is pre-approved, 90% of the requested changes are simply taken out of the equation. This workflow can considerably improve the time to market and help reduce QA requirements internally.

If approval process are still required, such as on artwork with free flow text areas, then Brandmark can still help you out.

With the Brandmark Approval module, approvals and annotations are handled directly within the system, and due to its HTML base, this can be done on any device, anytime, anywhere.

The Brandmark Approval module on the desktop

Approval workflows can be defined within the system, and attached to editable assets. Approval workflows can contain multiple approvers, or groups of approvers. How each approver receives the artwork for review is also configurable.

Once the approver get notification of the artwork to be reviewed, they simply launch the approval module and can see the artwork, add annotations, use highlighters to highlight text, or strikeout to remove text. There are also drawing capabilities with different pen sizes and colors.

The approver can instantly make their mark on the artwork 24/7, effectively and efficiently notifying the originator to make the changes necessary to get approval.

Once the artwork is approved, the originator can then deliver the artwork to the intended recipient, which will be covered in Mediwide’s next eSeries.

To learn more about how Mediawide and Brandmark can help your marketing department reduce costs and streamline marketing process, visit the Mediawide website at http://www.mediawide.com

In this second installment of the new eSeries, Mediawide will be showcasing the approval workflows of the Brandmark…