Adapting a marketing campaign is a process that’s long, complex and cumbersome. Marketers are often at the mercy of creative agencies. Mediawide’s proprietary tools enable you to take your master creative and adapt them across media while still adhering to brand guidelines.
Global teams understand the brand. Regional teams understand the customer. Mediawide serves as the link between the two. Regional teams can now take globally approved creatives and incorporate local insights and data into them to make them relevant to the local market.
Coordination between teams is time consuming at best and often leads to bad communication. Mediawide allows different users to be assigned specific roles so that processes like designing, approval and budgeting get streamlined and simplified.