Videos can be a fantastic way to reach potential customers. However, many brands and marketers make the mistake of using videos like any other marketing collateral.

Sending out a few emails with traditional videos will not be enough to attract customers — and no matter how great your video content is, today the success of video marketing depends on personalization.

Some recent stats say –

• 71% of consumers say a personalized experience would influence their decision to open and read brand emails.
• 72% of consumers say they only engage with personalized messaging.
• 80% of companies report seeing an uplift since implementing personalization.
• 95% of companies that saw 3x ROI from their personalization efforts increased profitability in the year after their personalization efforts.

So, you see how much personalization matters for every customer and how important it is in the digital marketing world, particularly in 2020.

To help brands and marketers, we have listed few key benefits of Personalized Video Marketing; it will help to make your next marketing campaigns stand out.

1. Fastest-growing communication channel
2. Boost customer engagement
3. Build Customer Trust & Loyalty
4. Increase sales and conversions
5. Higher ROI with target marketing

1. Fastest-growing communication channel

Brands are trying hard to overcome the disruption created by COVID-19 and looking out for ways to communicate with the new and existing customers.

In this new phase of recovery, personalized video marketing is the right channel, which brands need, to win customers and market share. This form of marketing is growing faster, especially for mobile video users. According to a recent survey, 49% of marketing professionals will allocate more than a quarter of their budget to mobile advertising. Here, you get an opportunity to make use of personalized video ads to target millennial mobile users. In fact, companies from all industries can use personalized videos to plan an effective communication strategy to accomplish their marketing goals.

For example, Real estate companies can adopt email marketing with personalized videos to enhance brand value and communicate with buyers without a physical face-to-face meet. Here is a personalized video example to show a virtual walk-through of your real estate property.

2. Boost customer engagement

With personalized video, brands can reach thousands of customers with an engaging message that is perceived as unique to each individual. These videos gives you an option to reach your target segments based on geolocation, demographics, and website behavior. You can personalize the video by including details like first name, city, and product owned inside the video. Also, you can add call to action buttons and drive your customers to your targetted destination webpage.

Here is an example that will help you understand how a personalized video can drive an effective engagement between a customer and a bank.

3. Build Customer Trust & Loyalty

Personalized video marketing allows you to deliver brand experience genuinely, and in return, you earn your customer’s trust and create a worthwhile exchange for the data you collect from them. Going the extra mile with the right personalization can become the assured route to building consumer trust and a loyal customer base.

4. Increase sales and conversions

“During the COVID-19 crisis- there has been a drastic drop in consumer spending by 31 percentage points with the largest drops in travel and clothing”. – says NBER report.

Undoubtedly, these declining sales figures are upsetting companies and they find it extremely difficult to speed up the sales process and raise conversion rates in these tough times.

So, what can be done to boost sales? Try personalized videos. Develop a promotion strategy, create relevant personalized videos and send it to your prospects. This will increase the click-through rate and ensure a higher engagement rate.

Here is an example that will help you understand how a personalized video can help you with better conversions.

5. Higher ROI with target marketing

Personalized videos can help to streamline your marketing strategy, especially if you have a great marketing database to target the right audience. In the current situation, companies expect marketers to be much wiser with how they spend their marketing budget.

Marketing campaigns can be planned and executed in a better way – collect user data from list segments, surveys, or studies, and create relevant and effective email campaigns, targeting the right audiences based on their interests or buying habits.

Bottom line: Personalized Videos offer a great opportunity to engage your target audience and showcase your product or service. The benefits outlined above will help you get the most out of your personalized video campaigns by boosting conversions and increasing the list of customers.

If you are interested in learning how to make personalized videos a part of your marketing program, then explore more about the Mediawide Personalized Video Platform. You can also contact our team to schedule a quick demo, or sign-up and get started with 50 free credits to create personalized videos at scale.

• Personalized Video Platform