VAST, or Video Ad Serving Template, is one of the most powerful tools available for digital marketing. It provides a standardized way for publishers to serve ads or video ads that are tailored to the viewer’s experience. The goal of VAST is to help businesses maximize their video ad campaigns, both in terms of reach and engagement. In this blog post, we will look at what is VAST, how it works, the features and benefits of VAST, and why you should consider incorporating it into your digital marketing strategy.Continue reading “What is VAST and How Can it Help Your Business?”
Author: Glenn Bailey
The Power of Personalized Videos in the Insurance Industry
In a world where consumers are bombarded with advertising messages at every turn, it can be difficult to break through the clutter and reach your target audience. However, there is one marketing tool that has been shown to be incredibly effective in engaging consumers and driving results… Personalized Videos.Continue reading “The Power of Personalized Videos in the Insurance Industry”
How can Personalized Video improve your Net Promoter Score (NPS)
As a marketer, you’re always looking for ways to improve your company’s Net Promoter Score (NPS). And if you’re not familiar with NPS, it’s a measure of how likely customers are to recommend your company to others.
One way to improve your Net Promoter Score (NPS) is by using personalized video. A Personalized video is a video that is specifically tailored to an individual customer. They can be used to thank the customer for their business or to encourage them to refer friends and family.
Thanks to advances in video technologies, creating a personalized video is now easier and more affordable than ever before. In this blog post, we’ll explain what the NPS is, how personalized video can help improve your NPS, and how to use the Mediawide Personalized Video Platform to create personalized videos.Continue reading “How can Personalized Video improve your Net Promoter Score (NPS)”
Visit Mediawide at Digital Marketing World Forum (#DMWF)
Date: 23-24 June 2022
Venue: London & Online
#DMWF Global returns to London for a must-see hybrid conference and exhibition bringing together the brightest minds in digital marketing.
Join Mediawide at the Business Design Centre on 23-24 June 2022, for two days of top-level strategic content and digital marketing insights, networking, and discussions from the world’s most reputable brands.Continue reading “Visit Mediawide at Digital Marketing World Forum (#DMWF)”
How to use the Mediawide Personalized Video Platforms’ new integration with Mailchimp
Do you want to create personalized videos for your Mailchimp email marketing campaigns but don’t know where to start? Mediawide’s personalized video platform can help! With our easy-to-use tools, you can create video emails that are customized for each of your subscribers. In this blog post, we will show you how to use our platform to create personalized videos that will be automatically inserted into your Mailchimp campaign. Let’s get started!Continue reading “How to use the Mediawide Personalized Video Platforms’ new integration with Mailchimp”
How can you make your marketing campaigns more efficient?
There are a lot of different marketing strategies that businesses can use to be more efficient with their marketing campaigns. One popular method is through the use of creative management platforms, which provide several benefits for businesses. These benefits include increased profits and improved workflow processes. By using creative management platforms, businesses can save time and money while also increasing their reach to customers.Continue reading “How can you make your marketing campaigns more efficient?”
Why Personalized Videos Make For Better Video Marketing
Every day, more and more people use social media to watch videos. Videos are a great way to connect with your audience on an emotional level. But there’s one problem… most people don’t want to see the same video as everyone else! Luckily, personalized videos make it easy for you to create unique content that is tailored specifically for each person who watches it. This blog post will discuss how this can improve your video marketing strategy!Continue reading “Why Personalized Videos Make For Better Video Marketing”
Log4J Remote Code Execution vulnerability
On December 10th, NIST published information about a vulnerability affecting Log4J, an extremely popular Java logging utility. CVE-2021-44228 has a CVSS score of 10, the most critical rating.
Mediawide has conducted an initial review of the Mediawide internally developed products and determined there was only a single application impacted by the CVE-2021-44228 related to Apache Log4j.Continue reading “Log4J Remote Code Execution vulnerability”
We’ve achieved Cyber Essentials certification!
Keeping your data secure at Mediawide is extremely important to us. As part of our ongoing commitment to cybersecurity, we’re very pleased to announce that Mediawide has achieved certification to the UK government’s Cyber Essentials scheme.Continue reading “We’ve achieved Cyber Essentials certification!”
This Diwali: Use Personalized Videos for Brand Activation
Festivals create a festive and positive mood and make an ideal environment for brands to communicate with their audience, increase customer engagement, and generate a buzz around their products in a fun way.
Continue reading “This Diwali: Use Personalized Videos for Brand Activation”