Author: Glenn Bailey

The Future of Marketing: Lightweight, Interactive, Personalized Videos.

The Future of Marketing: Lightweight, Interactive, Personalized Videos.

Marketing has come a long way since the days of billboards and TV commercials. Today, businesses have access to a wealth of digital channels, allowing them to connect with customers like never before. But as consumers become increasingly discerning about the content they consume, businesses need to up their game to stay ahead of the competition. One technology that’s gaining traction in the marketing space is personalized, interactive videos. In this blog post, we’ll explore how Mediawide’s advanced video marketing solutions can help businesses create engaging, relevant, and personalized video content that drives conversions and boosts ROI.

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A Case Study on How Mediawide Transforms Web Banner Production for Airline Companies

A Case Study on How Mediawide Transforms Web Banner Production for Airline Companies

Airline companies face various challenges in web banner production. These challenges are compounded by the complexities of the aviation industry and the specific requirements for effective marketing campaigns. Here are some key challenges faced by airline companies in web banner production.

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How to use personalized videos to boost customer engagement and loyalty

How to use personalized videos to boost customer engagement and loyalty

Personalized videos are a powerful tool for businesses looking to boost customer engagement and loyalty. By tailoring video content to individual viewers, businesses can create a unique and memorable experience that resonates with customers on a deeper level. In this short blog, we’ll explore some of the ways businesses can use personalized videos to connect with their audience and drive customer loyalty.

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Mediawide UK Ltd Sponsors and Exhibits at The Advanced Email Marketing Conference 2023

Mediawide UK Ltd Sponsors and Exhibits at The Advanced Email Marketing Conference 2023

We are thrilled to announce that Mediawide UK Ltd will be sponsoring and exhibiting at the Advanced Email Marketing Conference 2023, which will take place on June 27th at the America Square Conference Centre in London, UK. As a leading provider of digital marketing solutions, we are excited to showcase our latest innovation, the Mediawide Personalised Video Platform, at our exhibition stand.

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Mediawide UK Ltd Attending the OpenText Summit in Dubai – June 7th, 2023

Mediawide UK Ltd Attending the OpenText Summit in Dubai – June 7th, 2023

Mediawide UK Ltd, a leading provider of digital marketing solutions, will be in attendance at the OpenText Summit in Dubai on June 7th 2023. The conferences will bring together industry leaders and experts to discuss the latest trends and innovations in digital transformation, customer experience, and enterprise information management.

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What can Personalized Videos do for Credit Unions: A Video Interview with Mediawide CTO, Glenn Bailey

What can Personalized Videos do for Credit Unions: A Video Interview with Mediawide CTO, Glenn Bailey

Personalized videos are quickly becoming one of the most effective tools in the digital marketing landscape today. By tailoring video content to each individual viewer, businesses can create a more engaging and memorable experience that drives customer engagement, loyalty, and ultimately, sales.

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Mediawide UK Ltd to Sponsor Trellance Annual Conference 2023

Mediawide UK Ltd to Sponsor Trellance Annual Conference 2023

Mediawide UK Ltd, a leading provider of digital marketing solutions, has announced that it will be sponsoring the Trellance Annual Conference 2023 in Fort Lauderdale, Florida. The conference, which is one of the largest events in the Credit Union industry, brings together credit unions and other financial institutions to discuss the latest trends and innovations in the field.

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Mediawide UK Ltd Attending OpenText World 2023 Innovation Summits in Munich and London

Mediawide UK Ltd Attending OpenText World 2023 Innovation Summits in Munich and London

Mediawide UK Ltd, a leading provider of digital marketing solutions, will be in attendance at the OpenText World 2023 Innovation Summits in Munich and London. The conferences will bring together industry leaders and experts to discuss the latest trends and innovations in digital transformation, customer experience, and enterprise information management.

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What is VAST and How Can it Help Your Business?

What is VAST and How Can it Help Your Business?

VAST, or Video Ad Serving Template, is one of the most powerful tools available for digital marketing. It provides a standardized way for publishers to serve ads or video ads that are tailored to the viewer’s experience. The goal of VAST is to help businesses maximize their video ad campaigns, both in terms of reach and engagement. In this blog post, we will look at what is VAST, how it works, the features and benefits of VAST, and why you should consider incorporating it into your digital marketing strategy.

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The Power of Personalized Videos in the Insurance Industry

The Power of Personalized Videos in the Insurance Industry

In a world where consumers are bombarded with advertising messages at every turn, it can be difficult to break through the clutter and reach your target audience. However, there is one marketing tool that has been shown to be incredibly effective in engaging consumers and driving results… Personalized Videos.

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