Mediwide is a Silver Technology Partner with Adobe, through several solutions such as Adobe Experience Cloud, Adobe Target, Adobe Campaign, and Adobe Creative Cloud.

With Adobe, Creativity is in their DNA. Their game-changing innovations are redefining the possibilities of digital experiences. Adobe connects content and data and introduces new technologies that democratize creativity, shape the next generation of storytelling, and inspire entirely new business categories.

Mediawide has joined forces with Adobe and now offers the Creative Management Platform and the Personalized Interactive Video Platform as Solution Extensions to Adobe Experience Cloud, Adobe Target, and Adobe Campaign while using the Adobe Creative Cloud’s desktop and server tools.

Adobe Experience Manager and Adobe Commerce Cloud Integration with the Mediawide Creative Management Platform.

The Creative Management Platform (CMP) is a marketing collateral creation platform, allowing users to customize and localize marketing collateral. It will enable customers to create templates within Adobe® InDesign® and use them to create personalized marketing content. Digital HTML5 Templates are created and used to localize and customize web banner ads, landing pages, email templates, and to generate customized videos. Templates, images, and deliverables are stored and managed with access to all AEM functionality. The CMP is a platform that allows customers to respond to ever-growing demands for localized and customized marketing.

When Adobe Commerce Cloud (Formally known as Magento) is utilized, templates can be monetized. Use the ACC to publish templates on your eCommerce platform, and allow your clients to customize, localize, then purchase the assets they create.

Product Highlights

  • Supports Adobe® InDesign® for print template creation.
  • Supports Mediawide Animation Editor or Mediawide Professional Services for the creation of Digital HTML5 Templates.
  • Templates are uploaded and stored in Adobe Experience Manager (AEM).
  • User access and permissions are handled by AEM.
  • Users can change text and images directly in the browser, without affecting brand guidelines.
  • Allows Non-proportionate resizing of assets.
  • Batch Adaptation is possible through upload of a CSV file.
  • Includes HTML5 responsive web banner and personalized video creation.

Value Proposition

  • Embedded marketing collateral creation solution allowing AEM users to create custom content, initiate and manage, review and approval, and deliver approved content to print and digital channels.
  • Accelerates marketing collateral creation for faster time to market (80% overall reduction in project time, end-to-end - when compared to traditional processes involving a Media Agency).
  • Reduces costs for ‘marketing collateral creation’ (10X reduction in asset development cost).
  • Enhances brand equity with consistent branding across outlets and regions.
  • Protects brand identity.

Adobe Experience Cloud Integration with the Mediawide Personalized Interactive Video Platform.

With Personalized Interactive Videos, you can address the customer by their first name at the outset, delivering a relevant message to them and, if need be, engage them with a unique animated and interactive story.

Send out any number of emails, each with their own personalized video, using your existing Adobe Campaign platform. The Mediawide Personalized Interactive Video Platform integrates with Adobe Experience Cloud, Adobe Campaign, and Abode Target.

Personalized Interactive Videos by Mediawide does not only deliver videos but interactive videos. Conduct surveys, customer profiling, or call to action buttons within the personalized videos to increase and optimize interaction with the consumer. Interactive video analytics are also included, such as Click Through Rates, Video Play, and Video Completion Rates.

Personalized Interactive Videos by Mediawide can be used to connect consumers with personalized content that is both relevant and engaging.

Product Highlights

  • Personalized 1:1 Email marketing is achieved by integrating Mediawide Personalized Interactive Video Platform with Adobe Campaign Standard using the Adobe Email Transaction API.
  • In a typical use case of shopping cart abandonment, the visitor on a subsequent visit is presented a landing page with a personalized video offering special deals for products in the abandoned shopping cart.
  • Personalization is created from the data Adobe Target uses for native personalization - Text, Images, Audio & Video can be made variable.
  • Personalized videos are created on a mass scale in real-time, therefore no waiting for the rendering of MP4 files.
  • Created videos are HTML5 animations with optional MP4 videos, audio files, and interactive animations.
  • Very lightweight format.

Value Proposition

  • Personalized videos contained with Email marketing campaigns give 280% greater returns.
  • When you send an email with a personalized video, get.
    • Four times the open rate.
    • Eight times the click-through rate (CTR).
    • 75% fewer subscribers opting out.
  • Customer renewal rates are 12% higher when personalized video is used.
  • Engagement levels are two times higher.
  • Time spent on the page goes up by 62%.

Adobe Creative Cloud Integration.

Mediawide has a team of dedicated Adobe InDesign developers and has developed a backend Adobe InDesign workflow solution that includes Adobe InDesign Desktop and Server Plug-ins to create and render InDesign files. Mediawide has also developed a Queue Manager and Monitoring System to help manage the throughput of high volume workflows.

The Adobe InDesign Desktop plug-ins allow Adobe InDesign users to create print and static templates and upload them to the CMP. Extra functionality includes dynamic resizing - rules are assigned directly in the Adobe InDesign template to re-position frames, resize frames, and then re-flow the content of those frames, to allow for non-proportionate resizing of documents.

The Adobe InDesign Plug-ins work directly with the Mediawide Creative Management Platform, whatever backend DAM/ECM you are using, so it works with Adobe AEM, OpenText Media Management, Alfresco Content Services, and many more.

The Mediawide InDesign Plug-ins and solutions can also work with third-party integrations through the Mediawide API. This is a REST and SOAP API that allows third-party solutions to submit jobs to the Adobe InDesign Server for Rendering.