Mediawide is a SAP OE Build Partner. Mediawide has integrated the Personalized Interactive Video Platform with SAP Marketing Cloud.

SAP is the market leader in enterprise application software, helping companies of all sizes and in all industries run at their best: 77% of the world’s transaction revenue touches an SAP system. With personalized interactive videos, you can address the customer by their first name at the outset, delivering a relevant message to them and, if need be, engage them with a unique animated and interactive story, directly from the SAP Customer Experience Platform.

Send out any number of emails, each with their own personalized video, using your existing SAP platform. The Mediawide Personalized Interactive Video Platform integrates with SAP, by allowing Personalized URLs to be submitted directly to SAP records.

Personalized Interactive Videos by Mediawide does not only deliver videos but interactive videos. Conduct surveys, customer profiling, or call to action buttons within the personalized videos to increase and optimize interaction with the consumer. Interactive video analytics are also included, such as Click Through Rates, Video Play, and Video Completion Rates.

Personalized Interactive Videos by Mediawide can be used to connect consumers with personalized content that is both relevant and engaging.

Product Highlights

  • Personalized 1:1 Email marketing is achieved by integrating Mediawide Interactive Video Platform with SAP Customer Experience using the SAP API.
  • In a typical use case The Interactive Video Platform can create thousands of personalized videos, and upload the resulting PURLs directly to the SAP customer records.
  • Personalized videos are created on a mass scale in real-time, therefore no waiting for the rendering of MP4 files.
  • Created videos are HTML5 animations with optional MP4 videos, audio files, and interactive animations.
  • Very lightweight format.

Value Proposition

  • Personalized videos contained with Email marketing campaigns give 280% greater returns.
  • When you send an email with a personalized video, get.
    • Four times the open rate.
    • Eight times the click-through rate (CTR).
    • 75% fewer subscribers opting out.
  • Customer renewal rates are 12% higher when personalized video is used.
  • Engagement levels are two times higher.
  • Time spent on the page goes up by 62%.