Frequently Asked Questions (FAQs) about Mediawide’s Creative Management Platform (CMP)

Frequently Asked Questions (FAQs) about Mediawide’s Creative Management Platform (CMP)

  1. What is Mediawide’s Creative Management Platform (CMP)?
  2. Mediawide’s Creative Management Platform is an end-to-end enterprise-grade solution that allows brands, marketing agencies and publishers to use contextual content while talking to their customers.

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Leverage the power of Dynamic Creative Optimization

Leverage the power of Dynamic Creative Optimization

We are living in the age of personalization. Gone are the days of bombarding your users with a generic message. Today, your marketing strategy is incomplete without a high degree of customization and personalization.

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The Value of Ultra-Personalization in Financial Services

The Value of Ultra-Personalization in Financial Services

Today’s consumer feels that generic advice and services provided by their financial institutions are not working. Instead, they expect to see tailored advice based on their life stage and personal financial goals.

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What Brands Need to Know About Omni-Channel Customer Experience?

What Brands Need to Know About Omni-Channel Customer Experience?

As a marketer, do you ever feel like your audience is one-step ahead of you? People started Googling certain keywords more than others so we plunged into paid search. Some became smartphone savvy and we started thinking mobile-first. Others started spending more time on Facebook or LinkedIn or Instagram these days and we decided that we gotta be social!

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How a Creative Management Platform Addresses Co-op Advertising Challenges?

How a Creative Management Platform Addresses Co-op Advertising Challenges?

Year-on-year there has been an increase in co-op marketing’s popularity among enterprise organizations and local franchisees. As we know, co-op advertising refers to an agreement between a brand or manufacturer and its local retailers to share advertising costs so as to create awareness in the market and drive more sales.

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Six Key Benefits of a Digital Asset Management (DAM) and Creative Management Platform (CMP) for Travel Brands

Six Key Benefits of a Digital Asset Management (DAM) and Creative Management Platform (CMP) for Travel Brands

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Everyone searches online before making any travel plans. And thus the travel and tourism industry is betting big on digital advertising. In the digital ad space, some of the major spend areas in the coming years will be programmatic and dynamic creative optimization (DCO) and particularly in the travel industry photos and videos are the most common types of content assets being created and promoted.

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