We are living in the age of personalization. Gone are the days of bombarding your users with a generic message. Today, your marketing strategy is incomplete without a high degree of customization and personalization.
Category: Dynamic Creative Optimization
The news is here, and the writing is up on the wall.
eMarketer reports that the digital ad spend in the U.S is expected to increase to $129.3 billion. Digital will account for 54.2% of the total ad spend.