VAST, or Video Ad Serving Template, is one of the most powerful tools available for digital marketing. It provides a standardized way for publishers to serve ads or video ads that are tailored to the viewer’s experience. The goal of VAST is to help businesses maximize their video ad campaigns, both in terms of reach and engagement. In this blog post, we will look at what is VAST, how it works, the features and benefits of VAST, and why you should consider incorporating it into your digital marketing strategy.
There are a lot of different marketing strategies that businesses can use to be more efficient with their marketing campaigns. One popular method is through the use of creative management platforms, which provide several benefits for businesses. These benefits include increased profits and improved workflow processes. By using creative management platforms, businesses can save time and money while also increasing their reach to customers.
Watch our recorded webinar and discover how to drastically reduce the cost of agencies by utilizing the Mediawide Asset Builder for OpenText Media Management. The event took place on Thursday October 26th, 10AM EDT/ 2PM GMT.
Glenn Bailey, VP Technology – is here with his first vlog talking about how Brands can cope with using the Creative Management Platform in Coronavirus crisis.
“Do you design for brands, or for people interacting with those brands?” When we ask this question to hundreds of tech savvy marketers at agencies many heads nod indicating they’re all about people.
By now, it is a known fact that the creative asset is one of the key drivers of an ad performance, be it digital or print. The most interesting statistic of the year has been provided by an internal study by AppNexus, which stated that over 90% of campaigns use generic creative.
Nowadays, it is natural to think about digital alone when someone says marketing. It might be typical for print marketing to slip out of your mind. But, if print marketing is left out of the media mix, you might run into the risk of creating an incomplete, inconsistent, inefficient, and imbalanced marketing strategy.
It was Abraham Lincoln who urged Americans to set aside the last Thursday of November every year to observe Thanksgiving. What started as a one-day event has now become a four days shopping festival. And this year again, two of the biggest shopping days for retailers are quickly approaching: Black Friday and Cyber Monday.
What is Mediawide’s Creative Management Platform (CMP)?
Mediawide’s Creative Management Platform is an end-to-end enterprise-grade solution that allows brands, marketing agencies and publishers to use contextual content while talking to their customers.
As a marketer, do you ever feel like your audience is one-step ahead of you? People started Googling certain keywords more than others so we plunged into paid search. Some became smartphone savvy and we started thinking mobile-first. Others started spending more time on Facebook or LinkedIn or Instagram these days and we decided that we gotta be social!
