Category: Creative Management Platform

A Case Study on How Mediawide Transforms Web Banner Production for Airline Companies

A Case Study on How Mediawide Transforms Web Banner Production for Airline Companies

Airline companies face various challenges in web banner production. These challenges are compounded by the complexities of the aviation industry and the specific requirements for effective marketing campaigns. Here are some key challenges faced by airline companies in web banner production.

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Mediawide UK Ltd Attending the OpenText Summit in Dubai – June 7th, 2023

Mediawide UK Ltd Attending the OpenText Summit in Dubai – June 7th, 2023

Mediawide UK Ltd, a leading provider of digital marketing solutions, will be in attendance at the OpenText Summit in Dubai on June 7th 2023. The conferences will bring together industry leaders and experts to discuss the latest trends and innovations in digital transformation, customer experience, and enterprise information management.

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What is VAST and How Can it Help Your Business?

What is VAST and How Can it Help Your Business?

VAST, or Video Ad Serving Template, is one of the most powerful tools available for digital marketing. It provides a standardized way for publishers to serve ads or video ads that are tailored to the viewer’s experience. The goal of VAST is to help businesses maximize their video ad campaigns, both in terms of reach and engagement. In this blog post, we will look at what is VAST, how it works, the features and benefits of VAST, and why you should consider incorporating it into your digital marketing strategy.

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How can you make your marketing campaigns more efficient?

How can you make your marketing campaigns more efficient?

There are a lot of different marketing strategies that businesses can use to be more efficient with their marketing campaigns. One popular method is through the use of creative management platforms, which provide several benefits for businesses. These benefits include increased profits and improved workflow processes. By using creative management platforms, businesses can save time and money while also increasing their reach to customers.

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Recorded Webinar: How to Reduce Agency costs by utilizing Asset Builder for OpenText Media Management.

Recorded Webinar: How to Reduce Agency costs by utilizing Asset Builder for OpenText Media Management.

Watch our recorded webinar and discover how to drastically reduce the cost of agencies by utilizing the Mediawide Asset Builder for OpenText Media Management. The event took place on Thursday October 26th, 10AM EDT/ 2PM GMT.

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10-Point Checklist for a Marketing Agency to Select the Right Creative Management Platform

10-Point Checklist for a Marketing Agency to Select the Right Creative Management Platform

“Do you design for brands, or for people interacting with those brands?” When we ask this question to hundreds of tech savvy marketers at agencies many heads nod indicating they’re all about people.

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How Creative Management Platform (CMP) can help in 2020 to achieve your marketing goals?

How Creative Management Platform (CMP) can help in 2020 to achieve your marketing goals?

By now, it is a known fact that the creative asset is one of the key drivers of an ad performance, be it digital or print. The most interesting statistic of the year has been provided by an internal study by AppNexus, which stated that over 90% of campaigns use generic creative.

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The holidays are coming! #Thanksgiving #BlackFriday #CyberMonday

The holidays are coming! #Thanksgiving #BlackFriday #CyberMonday

It was Abraham Lincoln who urged Americans to set aside the last Thursday of November every year to observe Thanksgiving. What started as a one-day event has now become a four days shopping festival. And this year again, two of the biggest shopping days for retailers are quickly approaching: Black Friday and Cyber Monday.

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