Category: Creative Management Platform

10-Point Checklist for a Marketing Agency to Select the Right Creative Management Platform

10-Point Checklist for a Marketing Agency to Select the Right Creative Management Platform

“Do you design for brands, or for people interacting with those brands?” When we ask this question to hundreds of tech savvy marketers at agencies many heads nod indicating they’re all about people.

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How Creative Management Platform (CMP) can help in 2020 to achieve your marketing goals?

How Creative Management Platform (CMP) can help in 2020 to achieve your marketing goals?

By now, it is a known fact that the creative asset is one of the key drivers of an ad performance, be it digital or print. The most interesting statistic of the year has been provided by an internal study by AppNexus, which stated that over 90% of campaigns use generic creative.

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The holidays are coming! #Thanksgiving #BlackFriday #CyberMonday

The holidays are coming! #Thanksgiving #BlackFriday #CyberMonday

It was Abraham Lincoln who urged Americans to set aside the last Thursday of November every year to observe Thanksgiving. What started as a one-day event has now become a four days shopping festival. And this year again, two of the biggest shopping days for retailers are quickly approaching: Black Friday and Cyber Monday.

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Frequently Asked Questions (FAQs) about Mediawide’s Creative Management Platform (CMP)

Frequently Asked Questions (FAQs) about Mediawide’s Creative Management Platform (CMP)

  1. What is Mediawide’s Creative Management Platform (CMP)?
  2. Mediawide’s Creative Management Platform is an end-to-end enterprise-grade solution that allows brands, marketing agencies and publishers to use contextual content while talking to their customers.

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What Brands Need to Know About Omni-Channel Customer Experience?

What Brands Need to Know About Omni-Channel Customer Experience?

As a marketer, do you ever feel like your audience is one-step ahead of you? People started Googling certain keywords more than others so we plunged into paid search. Some became smartphone savvy and we started thinking mobile-first. Others started spending more time on Facebook or LinkedIn or Instagram these days and we decided that we gotta be social!

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How a Creative Management Platform Addresses Co-op Advertising Challenges?

How a Creative Management Platform Addresses Co-op Advertising Challenges?

Year-on-year there has been an increase in co-op marketing’s popularity among enterprise organizations and local franchisees. As we know, co-op advertising refers to an agreement between a brand or manufacturer and its local retailers to share advertising costs so as to create awareness in the market and drive more sales.

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