Category: Creative Management Platform

Six Key Benefits of a Digital Asset Management (DAM) and Creative Management Platform (CMP) for Travel Brands

Six Key Benefits of a Digital Asset Management (DAM) and Creative Management Platform (CMP) for Travel Brands

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Everyone searches online before making any travel plans. And thus the travel and tourism industry is betting big on digital advertising. In the digital ad space, some of the major spend areas in the coming years will be programmatic and dynamic creative optimization (DCO) and particularly in the travel industry photos and videos are the most common types of content assets being created and promoted.

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Do Your Creative Designers Hate Coming to the Office on Monday?

Do Your Creative Designers Hate Coming to the Office on Monday?

Monotonicity in work and lack of motivation contribute to the feeling of unworthiness in any team environment. Employees feel undervalued and lethargic toward your enterprise’s goals when they have to do the work that they are ‘not meant for’. Mostly, this happens when tasks are administrative or repetitive by their very nature.

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[Part 2] How Crucial are Creative Management People for Your Business?

[Part 2] How Crucial are Creative Management People for Your Business?

Our previous article concluded that an end-to-end Creative Management Platform allows brands to use contextual content while talking to their customers. Such platforms can be applied across media from print and web to direct personalized videos to empower brands, agencies and publishers to build, scale, distribute and measure their digital creatives.

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[Part 1] How Crucial is a Creative Management Platform for Your Business?

[Part 1] How Crucial is a Creative Management Platform for Your Business?

You may have the best product in the world or be the leading service provider in your niche. But sans good marketing, your customers won’t even have a whiff of your existence. Marketing isn’t merely a necessary part of business success – it is the business on itself. Everything else in the business revolves around marketing.

Continue reading “[Part 1] How Crucial is a Creative Management Platform for Your Business?”