Category: Creative Management Platform

[Part 2] How Crucial are Creative Management People for Your Business?

[Part 2] How Crucial are Creative Management People for Your Business?

Our previous article concluded that an end-to-end Creative Management Platform allows brands to use contextual content while talking to their customers. Such platforms can be applied across media from print and web to direct personalized videos to empower brands, agencies and publishers to build, scale, distribute and measure their digital creatives.

Continue reading “[Part 2] How Crucial are Creative Management People for Your Business?”

[Part 1] How Crucial is a Creative Management Platform for Your Business?

[Part 1] How Crucial is a Creative Management Platform for Your Business?

You may have the best product in the world or be the leading service provider in your niche. But sans good marketing, your customers won’t even have a whiff of your existence. Marketing isn’t merely a necessary part of business success – it is the business on itself. Everything else in the business revolves around marketing.

Continue reading “[Part 1] How Crucial is a Creative Management Platform for Your Business?”