Setting the Stage: The Evolution of Member Engagement in the Digital Age

The landscape of credit union member engagement is undergoing a significant shift in response to the digital age. According to a report by The Financial Brand, customer engagement at credit unions is showing signs of decline, with the average age of credit union members in North America being 53. This demographic trend underscores the urgency for credit unions to adapt and innovate their member engagement strategies to resonate with a more digitally native audience.

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