Blog Articles

Monotonicity in work and lack of motivation contribute to the feeling of unworthiness in any team environment. Employees feel undervalued and lethargic toward your enterprise’s goals when they have to do the work that they are ‘not meant for’. Mostly, this happens when tasks are administrative or repetitive by their very nature.

Our previous article concluded that an end-to-end Creative Management Platform allows brands to use contextual content while talking to their customers. Such platforms can be applied across media from print and web to direct personalized videos to empower brands, agencies and publishers to build, scale, distribute and measure their digital creatives.

You may have the best product in the world or be the leading service provider in your niche. But sans good marketing, your customers won’t even have a whiff of your existence. Marketing isn’t merely a necessary part of business success – it is the business on itself. Everything else in the business revolves around […]

Digital transformation is a journey, not a destination. The path to digital success is not simple. It is an infinite loop.

The DAM Europe 2018 is fast approaching and I am excited to participate once again after a successful Henry Stewart DAM New York 2018 Conference on May 3-4!