Blog Articles

Campaigns going omnichannel, today, marketing is getting more fragmented. And with each channel posing unique requirements, it becomes the need of the hour for firms to tailor their creatives in multiple sizes and formats to cater to numerous devices and audiences.

comes integrated Everyone searches online before making any travel plans. And thus the travel and tourism industry is betting big on digital advertising. In the digital ad space, some of the major spend areas in the coming years will be programmatic and dynamic creative optimization (DCO) and particularly in the travel industry photos and videos […]

Are you a distributed marketing organization? Does your brand sell its products or services through a network of dealers, distributors, local retailers, franchisees, own sales people, resellers, agents and channel partners?

When creative inspiration strikes, companies need a process and appropriate workflows to manage and maintain it. For creativity to be productive there should be an established system to turn that strike into a blueprint.