Author: Ravi Dugal
Mediawide’s Creative Management Platform is an end-to-end enterprise-grade solution that allows brands, marketing agencies and publishers to use contextual content while talking to their customers.
We are living in the age of personalization. Gone are the days of bombarding your users with a generic message. Today, your marketing strategy is incomplete without a high degree of customization and personalization.
Continue reading “Leverage the power of Dynamic Creative Optimization”
Today’s consumer feels that generic advice and services provided by their financial institutions are not working. Instead, they expect to see tailored advice based on their life stage and personal financial goals.
Continue reading “The Value of Ultra-Personalization in Financial Services”
Campaigns going omnichannel, today, marketing is getting more fragmented. And with each channel posing unique requirements, it becomes the need of the hour for firms to tailor their creatives in multiple sizes and formats to cater to numerous devices and audiences.
Continue reading “7 Features to Look for in a Creative Management Platform”
The news is here, and the writing is up on the wall.
eMarketer reports that the digital ad spend in the U.S is expected to increase to $129.3 billion. Digital will account for 54.2% of the total ad spend.
Continue reading “What is Dynamic Creative Optimization and Why it Matters (Even More) Today?”
![[Part 2] How Crucial are Creative Management People for Your Business?](https://www.mediawide.com/blog/wp-content/uploads/2020/06/Importance-of-Creative-Management-Platform-CMP-for-your-Business-Part-2.jpg)
Our previous article concluded that an end-to-end Creative Management Platform allows brands to use contextual content while talking to their customers. Such platforms can be applied across media from print and web to direct personalized videos to empower brands, agencies and publishers to build, scale, distribute and measure their digital creatives.
Continue reading “[Part 2] How Crucial are Creative Management People for Your Business?”
![[Part 1] How Crucial is a Creative Management Platform for Your Business?](https://www.mediawide.com/blog/wp-content/uploads/2020/06/Importance-of-Creative-Management-Platform-CMP-for-your-Business-Part-1.jpg)
You may have the best product in the world or be the leading service provider in your niche. But sans good marketing, your customers won’t even have a whiff of your existence. Marketing isn’t merely a necessary part of business success – it is the business on itself. Everything else in the business revolves around marketing.
Continue reading “[Part 1] How Crucial is a Creative Management Platform for Your Business?”
