As a marketer, do you ever feel like your audience is one-step ahead of you? People started Googling certain keywords more than others so we plunged into paid search. Some became smartphone savvy and we started thinking mobile-first. Others started spending more time on Facebook or LinkedIn or Instagram these days and we decided that we gotta be social!
Author: Ish Parekh
Year-on-year there has been an increase in co-op marketing’s popularity among enterprise organizations and local franchisees. As we know, co-op advertising refers to an agreement between a brand or manufacturer and its local retailers to share advertising costs so as to create awareness in the market and drive more sales.
The number of ways one can buy and sell property online these days is putting increasing pressure on real-estate marketers. This is not about tossing aside the traditional channels but learning to embrace and add new digital marketing channels to the mix.
Everyone searches online before making any travel plans. And thus the travel and tourism industry is betting big on digital advertising. In the digital ad space, some of the major spend areas in the coming years will be programmatic and dynamic creative optimization (DCO) and particularly in the travel industry photos and videos are the most common types of content assets being created and promoted.
Are you a distributed marketing organization?
- Does your brand sell its products or services through a network of dealers, distributors, local retailers, franchisees, own sales people, resellers, agents and channel partners?
When creative inspiration strikes, companies need a process and appropriate workflows to manage and maintain it. For creativity to be productive there should be an established system to turn that strike into a blueprint.
Monotonicity in work and lack of motivation contribute to the feeling of unworthiness in any team environment. Employees feel undervalued and lethargic toward your enterprise’s goals when they have to do the work that they are ‘not meant for’. Mostly, this happens when tasks are administrative or repetitive by their very nature.
The DAM Europe 2018 is fast approaching and I am excited to participate once again after a successful Henry Stewart DAM New York 2018 Conference on May 3-4!