Author: Ish Parekh

What Brands Need to Know About Omni-Channel Customer Experience?

What Brands Need to Know About Omni-Channel Customer Experience?

As a marketer, do you ever feel like your audience is one-step ahead of you? People started Googling certain keywords more than others so we plunged into paid search. Some became smartphone savvy and we started thinking mobile-first. Others started spending more time on Facebook or LinkedIn or Instagram these days and we decided that we gotta be social!

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How a Creative Management Platform Addresses Co-op Advertising Challenges?

How a Creative Management Platform Addresses Co-op Advertising Challenges?

Year-on-year there has been an increase in co-op marketing’s popularity among enterprise organizations and local franchisees. As we know, co-op advertising refers to an agreement between a brand or manufacturer and its local retailers to share advertising costs so as to create awareness in the market and drive more sales.

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Six Key Benefits of a Digital Asset Management (DAM) and Creative Management Platform (CMP) for Travel Brands

Six Key Benefits of a Digital Asset Management (DAM) and Creative Management Platform (CMP) for Travel Brands

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Everyone searches online before making any travel plans. And thus the travel and tourism industry is betting big on digital advertising. In the digital ad space, some of the major spend areas in the coming years will be programmatic and dynamic creative optimization (DCO) and particularly in the travel industry photos and videos are the most common types of content assets being created and promoted.

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Do Your Creative Designers Hate Coming to the Office on Monday?

Do Your Creative Designers Hate Coming to the Office on Monday?

Monotonicity in work and lack of motivation contribute to the feeling of unworthiness in any team environment. Employees feel undervalued and lethargic toward your enterprise’s goals when they have to do the work that they are ‘not meant for’. Mostly, this happens when tasks are administrative or repetitive by their very nature.

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