Are you a distributed marketing organization? Does your brand sell its products or services through a network of dealers, distributors, local retailers, franchisees, own sales people, resellers, agents and channel partners?
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When creative inspiration strikes, companies need a process and appropriate workflows to manage and maintain it. For creativity to be productive there should be an established system to turn that strike into a blueprint.
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The news is here, and the writing is up on the wall. eMarketer reports that the digital ad spend in the U.S is expected to increase to $129.3 billion. Digital will account for 54.2% of the total ad spend.
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Monotonicity in work and lack of motivation contribute to the feeling of unworthiness in any team environment. Employees feel undervalued and lethargic toward your enterprise’s goals when they have to do the work that they are ‘not meant for’. Mostly, this happens when tasks are administrative or repetitive by their very nature.
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Our previous article concluded that an end-to-end Creative Management Platform allows brands to use contextual content while talking to their customers. Such platforms can be applied across media from print and web to direct personalized videos to empower brands, agencies and publishers to build, scale, distribute and measure their digital creatives.
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