
Glenn Bailey, VP Technology – is here with his first vlog talking about how Brands can cope with using the Creative Management Platform in Coronavirus crisis.
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“Do you design for brands, or for people interacting with those brands?” When we ask this question to hundreds of tech savvy marketers at agencies many heads nod indicating they’re all about people.
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Our webinar in association with Opentext—“Interactive Personalized Videos for OpenText Exstream”—received an encouraging response from the audience.
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In our previous blogs, we introduced Personalized videos and explained how personalized content can be relevant and engaging for your target audience. Also, we talked about how Mediawide can help you create Personalized videos on a mass scale for your customers.
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By now, it is a known fact that the creative asset is one of the key drivers of an ad performance, be it digital or print. The most interesting statistic of the year has been provided by an internal study by AppNexus, which stated that over 90% of campaigns use generic creative.
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