Blog Articles

Glenn Bailey, VP Technology – is here with his first vlog talking about how Brands can cope with using the Creative Management Platform in Coronavirus crisis.

“Do you design for brands, or for people interacting with those brands?” When we ask this question to hundreds of tech savvy marketers at agencies many heads nod indicating they’re all about people.

By now, it is a known fact that the creative asset is one of the key drivers of an ad performance, be it digital or print. The most interesting statistic of the year has been provided by an internal study by AppNexus, which stated that over 90% of campaigns use generic creative.