Nowadays, it is natural to think about digital alone when someone says marketing. It might be typical for print marketing to slip out of your mind. But, if print marketing is left out of the media mix, you might run into the risk of creating an incomplete, inconsistent, inefficient, and imbalanced marketing strategy.
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It was Abraham Lincoln who urged Americans to set aside the last Thursday of November every year to observe Thanksgiving. What started as a one-day event has now become a four days shopping festival. And this year again, two of the biggest shopping days for retailers are quickly approaching: Black Friday and Cyber Monday.
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What is Mediawide’s Creative Management Platform (CMP)? Mediawide’s Creative Management Platform is an end-to-end enterprise-grade solution that allows brands, marketing agencies and publishers to use contextual content while talking to their customers.
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We are living in the age of personalization. Gone are the days of bombarding your users with a generic message. Today, your marketing strategy is incomplete without a high degree of customization and personalization.
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Today’s consumer feels that generic advice and services provided by their financial institutions are not working. Instead, they expect to see tailored advice based on their life stage and personal financial goals.
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