Blog Articles

As a marketer, do you ever feel like your audience is one-step ahead of you? People started Googling certain keywords more than others so we plunged into paid search. Some became smartphone savvy and we started thinking mobile-first. Others started spending more time on Facebook or LinkedIn or Instagram these days and we decided that we gotta be social!

Year-on-year there has been an increase in co-op marketing’s popularity among enterprise organizations and local franchisees. As we know, co-op advertising refers to an agreement between a brand or manufacturer and its local retailers to share advertising costs so as to create awareness in the market and drive more sales.

The number of ways one can buy and sell property online these days is putting increasing pressure on real-estate marketers. This is not about tossing aside the traditional channels but learning to embrace and add new digital marketing channels to the mix.

Campaigns going omnichannel, today, marketing is getting more fragmented. And with each channel posing unique requirements, it becomes the need of the hour for firms to tailor their creatives in multiple sizes and formats to cater to numerous devices and audiences.