![[Part 2] How Crucial are Creative Management People for Your Business?](https://www.mediawide.com/wp-content/uploads/2020/06/Importance-of-Creative-Management-Platform-CMP-for-your-Business-Part-2.jpg)
Our previous article concluded that an end-to-end Creative Management Platform allows brands to use contextual content while talking to their customers. Such platforms can be applied across media from print and web to direct personalized videos to empower brands, agencies and publishers to build, scale, distribute and measure their digital creatives.
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![[Part 1] How Crucial is a Creative Management Platform for Your Business?](https://www.mediawide.com/wp-content/uploads/2020/06/Importance-of-Creative-Management-Platform-CMP-for-your-Business-Part-1.jpg)
You may have the best product in the world or be the leading service provider in your niche. But sans good marketing, your customers won’t even have a whiff of your existence. Marketing isn’t merely a necessary part of business success – it is the business on itself. Everything else in the business revolves around marketing.
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Digital transformation is a journey, not a destination. The path to digital success is not simple. It is an infinite loop.
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The DAM Europe 2018 is fast approaching and I am excited to participate once again after a successful Henry Stewart DAM New York 2018 Conference on May 3-4!
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Personalized videos are a way of getting individualized advertisements and information to your customers, there are different formats of video which can be used, for different purposes, but what is the difference between the standard MP4 video, and the latest HTML5 based videos, and what are the different methods these videos can be created?
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Adobe InDesign Automation Analytics API & MarTech Integration Approval Workflows Brand Compliance Creative Automation Creative Management Platform Creative Operations CRM & CCM Integration Customer Engagement Customer Lifecycle DAM Integration Digital Advertising Dynamic Creative Events Financial Services Interactive Video Localization Marketing Automation Marketing Efficiency Marketing Trends Omnichannel Marketing Partner Personalization at Scale Personalized Video Retail Circulars Security & Infrastructure Template-Driven Production Versioning at Scale