“Do you design for brands, or for people interacting with those brands?” When we ask this question to hundreds of tech savvy marketers at agencies many heads nod indicating they’re all about people.
Our webinar in association with Opentext—“Interactive Personalized Videos for OpenText Exstream”—received an encouraging response from the audience.
In our previous blogs, we introduced Personalized videos and explained how personalized content can be relevant and engaging for your target audience. Also, we talked about how Mediawide can help you create Personalized videos on a mass scale for your customers.
By now, it is a known fact that the creative asset is one of the key drivers of an ad performance, be it digital or print. The most interesting statistic of the year has been provided by an internal study by AppNexus, which stated that over 90% of campaigns use generic creative.
Nowadays, it is natural to think about digital alone when someone says marketing. It might be typical for print marketing to slip out of your mind. But, if print marketing is left out of the media mix, you might run into the risk of creating an incomplete, inconsistent, inefficient, and imbalanced marketing strategy.
It was Abraham Lincoln who urged Americans to set aside the last Thursday of November every year to observe Thanksgiving. What started as a one-day event has now become a four days shopping festival. And this year again, two of the biggest shopping days for retailers are quickly approaching: Black Friday and Cyber Monday.
- What is Mediawide’s Creative Management Platform (CMP)?
Mediawide’s Creative Management Platform is an end-to-end enterprise-grade solution that allows brands, marketing agencies and publishers to use contextual content while talking to their customers.
We are living in the age of personalization. Gone are the days of bombarding your users with a generic message. Today, your marketing strategy is incomplete without a high degree of customization and personalization.
Today’s consumer feels that generic advice and services provided by their financial institutions are not working. Instead, they expect to see tailored advice based on their life stage and personal financial goals.
As a marketer, do you ever feel like your audience is one-step ahead of you? People started Googling certain keywords more than others so we plunged into paid search. Some became smartphone savvy and we started thinking mobile-first. Others started spending more time on Facebook or LinkedIn or Instagram these days and we decided that we gotta be social!