It was Abraham Lincoln who urged Americans to set aside the last Thursday of November every year to observe Thanksgiving. What started as a one-day event has now become a four days shopping festival. And this year again, two of the biggest shopping days for retailers are quickly approaching: Black Friday and Cyber Monday.
Continue reading “The holidays are coming! #Thanksgiving #BlackFriday #CyberMonday”
Mediawide’s Creative Management Platform is an end-to-end enterprise-grade solution that allows brands, marketing agencies and publishers to use contextual content while talking to their customers.
We are living in the age of personalization. Gone are the days of bombarding your users with a generic message. Today, your marketing strategy is incomplete without a high degree of customization and personalization.
Continue reading “Leverage the power of Dynamic Creative Optimization”
Today’s consumer feels that generic advice and services provided by their financial institutions are not working. Instead, they expect to see tailored advice based on their life stage and personal financial goals.
Continue reading “The Value of Ultra-Personalization in Financial Services”
As a marketer, do you ever feel like your audience is one-step ahead of you? People started Googling certain keywords more than others so we plunged into paid search. Some became smartphone savvy and we started thinking mobile-first. Others started spending more time on Facebook or LinkedIn or Instagram these days and we decided that we gotta be social!
Continue reading “What Brands Need to Know About Omni-Channel Customer Experience?”
Year-on-year there has been an increase in co-op marketing’s popularity among enterprise organizations and local franchisees. As we know, co-op advertising refers to an agreement between a brand or manufacturer and its local retailers to share advertising costs so as to create awareness in the market and drive more sales.
Continue reading “How a Creative Management Platform Addresses Co-op Advertising Challenges?”
The number of ways one can buy and sell property online these days is putting increasing pressure on real-estate marketers. This is not about tossing aside the traditional channels but learning to embrace and add new digital marketing channels to the mix.
Continue reading “7 Benefits of a Creative Management Platform for Real Estate Marketers”
Campaigns going omnichannel, today, marketing is getting more fragmented. And with each channel posing unique requirements, it becomes the need of the hour for firms to tailor their creatives in multiple sizes and formats to cater to numerous devices and audiences.
Continue reading “7 Features to Look for in a Creative Management Platform”
Everyone searches online before making any travel plans. And thus the travel and tourism industry is betting big on digital advertising. In the digital ad space, some of the major spend areas in the coming years will be programmatic and dynamic creative optimization (DCO) and particularly in the travel industry photos and videos are the most common types of content assets being created and promoted.
Are you a distributed marketing organization?
Continue reading “National-to-Local Synergy in Distributed and Multi-Channel Marketing”
