We are living in the age of personalization. Gone are the days of bombarding your users with a generic message. Today, your marketing strategy is incomplete without a high degree of customization and personalization.
Today’s consumer feels that generic advice and services provided by their financial institutions are not working. Instead, they expect to see tailored advice based on their life stage and personal financial goals.
As a marketer, do you ever feel like your audience is one-step ahead of you? People started Googling certain keywords more than others so we plunged into paid search. Some became smartphone savvy and we started thinking mobile-first. Others started spending more time on Facebook or LinkedIn or Instagram these days and we decided that we gotta be social!
Year-on-year there has been an increase in co-op marketing’s popularity among enterprise organizations and local franchisees. As we know, co-op advertising refers to an agreement between a brand or manufacturer and its local retailers to share advertising costs so as to create awareness in the market and drive more sales.
The number of ways one can buy and sell property online these days is putting increasing pressure on real-estate marketers. This is not about tossing aside the traditional channels but learning to embrace and add new digital marketing channels to the mix.
Campaigns going omnichannel, today, marketing is getting more fragmented. And with each channel posing unique requirements, it becomes the need of the hour for firms to tailor their creatives in multiple sizes and formats to cater to numerous devices and audiences.
Everyone searches online before making any travel plans. And thus the travel and tourism industry is betting big on digital advertising. In the digital ad space, some of the major spend areas in the coming years will be programmatic and dynamic creative optimization (DCO) and particularly in the travel industry photos and videos are the most common types of content assets being created and promoted.
Are you a distributed marketing organization?
- Does your brand sell its products or services through a network of dealers, distributors, local retailers, franchisees, own sales people, resellers, agents and channel partners?
When creative inspiration strikes, companies need a process and appropriate workflows to manage and maintain it. For creativity to be productive there should be an established system to turn that strike into a blueprint.
The news is here, and the writing is up on the wall.
eMarketer reports that the digital ad spend in the U.S is expected to increase to $129.3 billion. Digital will account for 54.2% of the total ad spend.